How Can AI And Quantum Computers Work Together?

As AI operates on the analysis of large datasets, the margin of error and inaccuracy in the process of learning has significant room for improvement — and quantum computing may well allow us to improve the algorithm’s ability to learn and interpret.As AI operates on the analysis of large datasets, the margin of error and…

The Five Influencer Selection Criteria Most Brands Miss

Influencer selection directly impacts a brand’s ability to move the needle with a social media campaign, but most brands have no idea how to actually structure the influencer selection process. Influencer selection directly impacts a brand’s ability to move the needle with a social media campaign, but most brands have no idea how to actually structure…

How To Build Trust In A Changing Market

Work proactively to build trust and become a partner to your client, so that when a tough change is necessary, you’ll have the mutual respect and understanding needed to make it a smooth transition.Work proactively to build trust and become a partner to your client, so that when a tough change is necessary, you’ll have…

How To Stop The Bait And Switch Of Online Engagement

People learn to distrust an online session that is advertised as being “interactive” or “engaging.” They’ve been burned by these 6 false promises of online engagement.People learn to distrust an online session that is advertised as being “interactive” or “engaging.” They’ve been burned by these 6 false promises of online engagement.

Planning Your Content CTAs By Funnel Stage And Content Type

If you’re part of a beginner- or intermediate-level content marketing program, one of the fastest ways to improve your performance is to plan your CTAs by funnel stage and content type.If you’re part of a beginner- or intermediate-level content marketing program, one of the fastest ways to improve your performance is to plan your CTAs…

How To Foster Stronger, More Diverse Nonprofit Leadership

A truly diverse leadership team can guide your organization to new levels of success and outreach by taking advantage of a broad spectrum of perspectives. It’s past time for the nonprofit world to take diversity at the top seriously.A truly diverse leadership team can guide your organization to new levels of success and outreach by…

How Much Debt Is Too Much Debt For A Marketing Agency?

As marketing agency owners pull through the economic hardships posed by the recent closures and slowdowns of client companies, many of us have increased debt-to-income (DTI) ratios.As marketing agency owners pull through the economic hardships posed by the recent closures and slowdowns of client companies, many of us have increased debt-to-income (DTI) ratios.