The Five Influencer Selection Criteria Most Brands Miss

Influencer selection directly impacts a brand’s ability to move the needle with a social media campaign, but most brands have no idea how to actually structure the influencer selection process. Influencer selection directly impacts a brand’s ability to move the needle with a social media campaign, but most brands have no idea how to actually structure…

Being a Proper Entrepreneur

The co-founder of Irish whiskey brand Proper No. Twelve talks about his business partner, MMA fighter Conor McGregor, and gives advice for going the extra two percent.The co-founder of Irish whiskey brand Proper No. Twelve talks about his business partner, MMA fighter Conor McGregor, and gives advice for going the extra two percent.Read More

How To Build Trust In A Changing Market

Work proactively to build trust and become a partner to your client, so that when a tough change is necessary, you’ll have the mutual respect and understanding needed to make it a smooth transition.Work proactively to build trust and become a partner to your client, so that when a tough change is necessary, you’ll have…

How To Stop The Bait And Switch Of Online Engagement

People learn to distrust an online session that is advertised as being “interactive” or “engaging.” They’ve been burned by these 6 false promises of online engagement.People learn to distrust an online session that is advertised as being “interactive” or “engaging.” They’ve been burned by these 6 false promises of online engagement.