Every brand is built on a core message, an identity that seeks to resonate with consumers in a way that goes beyond product features and price points.Every brand is built on a core message, an identity that seeks to resonate with consumers in a way that goes beyond product features and price points.Read More
More in our 2 Part Series on Artificial Intelligence (AI), which has become a transformative force in day-to-day business operations and is revolutionizing how tasks are accomplished. In our previous post we reviewed the impacts of AI on companies and employees. Let’s take a closer look at how AI may shape the future of work.…
I love new technology until I don’t. My recent purchase of an electric car was both thrilling and terrifying. Thrilling because I love its environmental friendliness, the way the car looks, and how it handles. Terrifying because I am still trying to figure out how it works. I have been driving a car for decades,…
These days the thank you note and other expressions of attitudes of gratitude can sometimes seem like an endangered species. Expressing thanks is an important part of social well being. Here are some tips for how to do it right.These days the thank you note and other expressions of attitudes of gratitude can sometimes seem…
Every day we are bombarded with false messages that try to capture our attention and get into our wallets or our hearts. Creative scammers armed with sophisticated technology manipulate audio and video and make it harder and harder to determine what’s authentic. What’s real?Every day we are bombarded with false messages that try to capture…
Enterprises spend millions on external branding, messaging and websites while neglecting their most important audiences–their own employees.Enterprises spend millions on external branding, messaging and websites while neglecting their most important audiences–their own employees.Read More
One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even enterprises with a positioning platform find it difficult for their internal communication strategy to take hold in their organization. One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and…
Bad things happen to good companies and organizations. While most organizations worry about their reputation externally, it is equally important to make sure you are communicating to the people who are responsible for that reputation – your employees. Here are some tips to deliver bad news in a good way.Bad things happen to good companies…
We live in a world where everything seems to be “either/or.” It’s “Us vs. Them” “For or Against.” “My way or the highway.” Polarized communication is destroying us. We have to stop focusing on black and white thinking and move toward gray thinking.We live in a world where everything seems to be “either/or.” It’s “Us…
With 2023 in the rear view mirror, what does 2024 hold? If you haven’t updated your communications strategy, now is the perfect time to do so. And if you don’t have a communications plan, it isn’t too late.With 2023 in the rear view mirror, what does 2024 hold? If you haven’t updated your communications strategy,…
