Yearly Archives: 2024

How to Navigate Today’s Complex Entrepreneurial Landscape — 4 Strategies for Success

How to navigate today’s fertile yet complex entrepreneurial environment and find a scalable, sustainable business idea that resonates with your vision and aligns with shifting consumer preferences.How to navigate today’s fertile yet complex entrepreneurial environment and find a scalable, sustainable business idea that resonates with your vision and aligns with shifting consumer preferences.Read More

4 Ways Brands Can Use Influencers for Better Sales This Summer

The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences.The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but…

TikTok Sues U.S. to Block Ban, Sale Mandate, Says Divesting From ByteDance ‘Not Possible’

TikTok has less than a year to separate from Beijing-based ByteDance or face a U.S. ban.TikTok has less than a year to separate from Beijing-based ByteDance or face a U.S. ban.Read More

This Brand-Focused AI Assistant Is Hundreds of Dollars off Right Now

STORI AI can help you hone your brand elements while scaling your content creation.STORI AI can help you hone your brand elements while scaling your content creation.Read More

‘American Consumers Are the Long-Term Losers’: Spirit Airlines CEO Shares Harrowing Outlook on Aviation Industry

Spirit CEO Ted Christie commented on the company’s failed JetBlue merger in its Q1 2024 earnings call.Spirit CEO Ted Christie commented on the company’s failed JetBlue merger in its Q1 2024 earnings call.Read More

This Mother and Daughter Were ‘Kind of Fringe Weirdos’ When They Started an Uncommon Business in Their Garage. Now They’re in Major Retailers — and Victoria Beckham Is a Fan.

Jenefer and Melissa Palmer’s slow-and-steady approach to growth helped their skincare and body care brand OSEA thrive over decades — but lately they’ve been taking things up a notch.Jenefer and Melissa Palmer’s slow-and-steady approach to growth helped their skincare and body care brand OSEA thrive over decades — but lately they’ve been taking things up…

A Leadership Shortage Is Coming. Here’s What Needs to Happen to Prevent It.

Pay bumps and fancy titles are no longer enough to entice top talent. Management can be a headache and organizations need to make changes. Otherwise, there won’t be anyone left to lead. Here’s what needs to be done.Pay bumps and fancy titles are no longer enough to entice top talent. Management can be a headache…

Gen Z Doesn’t Care About Your Billboards — They Care About Authenticity. Here’s How Business Leaders Can Gain Gen Z’s Trust and Loyalty

Gen Z’s buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.Gen Z’s buying power has reached a staggering $360 billion, and they spend…

Location Is Everything — Especially in Franchising. These Are the Territory Rules You Need to Know.

In the franchising world, one of the most significant business model decisions you’ll make is whether to buy a location-based brick-and-mortar brand or a service-based brand. Based on this decision, the rules around franchise territories change. Here’s what you need to know.In the franchising world, one of the most significant business model decisions you’ll make…

Fewer Young Men Are Going to College — Here’s a State-By-State Breakdown of Where They’ll Have the Best and Worst Job Prospects

Some top companies have gotten rid of college degree requirements altogether.Some top companies have gotten rid of college degree requirements altogether.Read More