It would be nice to be in control of how our audience chooses to spend their digital time, but that’s not reality. The truth is that they pick the path, and we just follow. If we want to speak to our audience, we need to find them first. It would be nice to be in control of how our audience chooses to spend their digital time, but that’s not reality. The truth is that they pick the path, and we just follow. If we want to speak to our audience, we need to find them first. Read More
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