Marketing Attribution—What Is It And Why Does It Matter?

If you are an omni-channel business with multiple ways for customers to purchase from you, marketing attribution tools are critical to help you properly assign partial credit of each sale to the various customer touch points that participated in that transaction.If you are an omni-channel business with multiple ways for customers to purchase from you, marketing attribution tools are critical to help you properly assign partial credit of each sale to the various customer touch points that participated in that transaction.Read More