The purpose of a trade association is to improve enterprise value of its members specifically and its industry generally. Traditional activities include publicity, education, advocacy, standards, publishing, and facilitating collaboration. However, most associations don’t explicitly measure or track value creation to drive association strategies.
This is partly because associations traditionally don’t want, or are not invited, to be involved in the internal operations of member companies. But more important is that associations lack a valid basis to identify the key drivers of enterprise value and quantify their impact on value across an industry. AEG advisors can do this using their association experience and CoreValue.
Consider the benefit to an association, its members and the industry as a whole if it were possible to identify the few key value drivers that hold back companies. What if it were possible for an association to quantify the value of closing those value gaps across the industry? What if an association could focus its strategy on the highest return services? What if it could quantify and track its economic impact as an ROI on membership?
Understanding where an industry is, what it needs to grow value and proving impact of it activities are why associations exist. AEG provides the foundation for an evidence-based strategy to do just that.